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SERVICES

Data Analyst

Throughout a services marketing campaign, a data analyst will evaluate metrics and other information related to the campaign. This includes demographic data gathered by market researchers, website analytics during the campaign, and assessment of the campaign's overall effectiveness. This is a highly technical position that requires high computer literacy and the ability to explain complex information to those with less technical backgrounds

Brand Development

Understanding the various aspects of the services marketing field requires an in-depth education in marketing. Many marketing programs provide the expertise to enter the workplace with a concrete understanding of modern marketing practices. Marketing education programs offer a diverse range of hands-on learning experiences to teach the technical, creative, and administrative skills of a marketing team.

Mobile Optimization

Create, manage, and optimize mobile experiences to make them relevant to your customers and address their exact needs.

Education/Experience

A market researcher should have a bachelor's degree in marketing, business, psychology, sociology, or communications. Previous experience in any public-facing position like in retail or call centers can be very valuable.

Market Researcher

At the beginning of any services marketing campaign, a market researcher will gather the data necessary to identify a service's target demographic and craft a meaningful message for that demographic. Market researchers need to have good communication skills to conduct surveys and interviews, as well as technical skills to process data and create projections.

Copywriter

Copywriters are responsible for the creation of the advertising and other communication materials in a services marketing campaign. This includes taglines, commercial scripts, ad text, and other items. Copywriters must have excellent written and verbal communication skills and the ability to be creative under tight deadlines.

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